29 High Street is the name of Lush’s most exclusive perfume, only available to customers shopping at 29 High Street, Poole- the place where it all started. I’m yet to get my hands on the perfume but I recently snapped up a 29 High Street Shower Jelly that shares the same scent.
The perfume was designed to recreate the generic ‘Lush aroma’ that spills out of shops and greets you powerfully when you walk inside. I’d argue somewhat that with countless new products and formulations over the years as well as the discontinuation of a few, the scent inside stores is very different to what it was all those years ago when the perfume was first developed.
When developing the scent, Lush chose ingredients that feature a great deal in their products, bearing in mind those that have strong scent profiles to really determine what the real ‘Lush scent’ could be. They came to the conclusion to use Jasmine, Lemon, Lime, Ylang Ylang, Sandalwood and Tonka, and it really bloody works.
I find the first element I get from the fragrance is the sweet floral notes coming from the Jasmine and Ylang Ylang but they’re totally sharing the spotlight with a refreshing, fruity and slightly zesty note of Lemon and Lime. The creamy sweetness of Tonka Absolute and the warming woody tones of Sandalwood give the scent more complexity and deepness, whilst really rounding the smell off into something that I can only describe as being intoxicatingly and so moreish. It’s a mix that really shouldn’t work but it definitely does. I think you really have to experience this scent first hand and decide for yourself if you’re into it or not.
As a jelly, I think this scent works amazingly. It’s really quite potent when you’re lathering it up over your body meaning it leaves you smelling of the fragrance for hours after. Lush’s shower jellies all contain a base that’s derived from seaweed, so they’re incredibly nourishing and softening for the skin.
As well as the Jasmine Absolute, Lush have included Jasmine Flower Infusion as one of the main ingredients in this jelly to boost the sensual fragrant aroma that the flowers are well known for, but also for its skin-soothing properties. Lush have also included Fresh Lemon Juice for its multitude of benefits for the skin too. Lemons are full of antioxidants and vitamins, and their juice is cleansing, toning and antiseptic.
This is hands down my favourite shower jelly I’ve ever used. I love how long the strength of the scent lasts and although I actually don’t often use my jellies (even though I have so many), I’m using this one a lot because I’m so in love and it makes my skin feel so soft too! I need to get my hands on that perfume ASAP!!!
Glycerine, Jasmine Flower Infusion, Sodium Laureth Sulfate, Propylene Glycol, Carrageenan Extract, Perfume, Jasmine Absolute, Sicilian Lemon Oil, Lime Oil, Sandalwood Oil, Tonka Absolute, Ylang Ylang Oil, Fresh Organic Lemon Juice, Gardenia Extract, Alpha-Isomethyl Ionone, Benzyl Alcohol, Butylphenyl Methylpropional, Citral, Coumarin, Hydroxycitronellal, Limonene, Linalool.