When I first saw the prototype for these unique wipes at the 2018 Showcase, I was bowled over by them in all honesty. Lush really are paving the way to a future where packaging and cosmetic waste is a thing of the past. These alternatives to make-up wipes are reusable, biodegradable and packaging free and I’m gagged that Lush have managed to create such an innovative product.
Now I’m not gonna lie, the wipes themselves look a little like slices of turkey, or some other deli meat, but don’t let it put you off! They’re actually made from a base of Carrageenan Extract, which is a mucilage extracted from Irish moss seaweed which is dried and powdered. Because of the hydrating and soothing seaweed base, these little wipes are excellent for sensitive skins.
The name 7 to 3 comes from the fact that 7-3 is the Lush manufacturing hours, and the product incorporates the same ingredients as the 9 to 5 liquid cleanser: Everlasting Flower Absolute, Ylang Ylang Oil and Fresh Dove Orchid. Clarifying Dove Orchid is known for gently cleansing and purifying the skin, removing toxins and fighting spots. It’s also a great ingredient to use for its soothing qualities, along with Everlasting Flower. Ylang Ylang is toning and balancing, restoring the skin’s natural pH balance for a clear and healthy complexion. To further help the cleansing action, 7 to 3 contains finely ground Cannellini Beans and Talc which act as gentle and mild exfoliators.
Most people use facial wipes for convenience and their quick and easy use, but Lush’s version does take a little more time and effort, and you also do need water. You start by wetting your face and also approximately half of the wipe, which you then glide over your skin, working it into the eyes and into places where make up is heavy. Put the wipe down and continue to massage the creamy residue into the face before rinsing clean. I know that it’s not exactly the same as using wipes and believe me, Lush have had a lot of feedback about it BUT here’s something to think about. Facial wipes make up 93% of material found in sewer blockages. That’s a whopping amount and the majority of those are not biodegradable as they contain synthetics and plastics. Personally, I’d rather put a little more effort into cleansing my face than contribute to ruining the environment, but that’s just me.
From using them myself since the UK launch, it’s true that if you’re wearing heavy lipstick, waterproof eyeliner, or the like then you’re going to need a little more help to get rid of it. But neither make up wipes, nor 7 to 3 are designed to tackle heavy make up anyway. I’ve found that it’s perfectly capable of taking off your everyday light make up and is a great first step in a two-part cleansing routine.
The wipes are supposed to last for about a weeks worth of uses, and you can definitely make that happen by not getting them too wet with each use, and letting them dry out after.
Whilst I think that these incredibly unique wipes are an excellent invention, I’m probably going to stick to my Ultrabland as a make-up remover but I’ve never been a user of wipes anyway. However, if you are someone who uses make-up wipes regularly, then please give a thought to the environment and opt for a switch.
You can check out 7 to 3 here over at the Lush UK website.
Fresh Dove Orchid Infusion, Talc, Glycerine, Sodium Lauroyl Sarcosinate, Propylene Glycol, Ground Cannellini Beans, Carrageenan Extract, Everlasting Flower Absolute, Ylang Ylang Oil, Alpha-Isomethyl Ionone, Amyl Cinnamal, Benzyl Alcohol, Benzyl Benzoate, Butylphenyl Methylpropional, Cinnamyl Alcohol, Citronellol, Geraniol, Hydroxycitronellal, Linalool, Perfume